Interaction | UX | Product Design

Profile

Discovering user needs and business opportunities. Designing human-centered computer interactions. Delivering problem-solving digital solutions.

I am an expert digital product designer with 18 years of interactive expertise. During my career I spent 8 years working with leading design studios, refining my skills as an interaction and UX designer. For the last 9 years I have been working as an independent product designer and creative producer, contributing my versatility to various multidisciplinary teams.

I specialise in creating solution-focused and user-friendly digital products that meet your business objectives and deliver positive outcomes for your users. As a cross-functional team player, I am adept at various collaborative methodologies and have extensive knowledge of the skills and software required.

Core skills & wing skills

Continuous learning and incremental improving

I identified my preferred way of working as being Dual-Track Agile, combining Agile development with Lean UX design. By running discovery and delivery tracks in parallel, the team is able to rapidly validate ideas while consistently delivering valuable software.

I believe in a diverse, cross-functional team where designers, researchers, engineers, decision-makers, and stakeholders all collaborate closely. Everyone brings their expertise but also broadens their skills by learning from one another, ensuring no one works in isolation. This approach fosters empathy between roles, promotes innovation, and drives better product outcomes.

Good design is good business

Investing in good UX design is not just about aesthetics—it's a business imperative. When digital products are meaningful, intuitive, and easy to use, users are more likely to engage, return, and even recommend the product to others. Satisfied users are also more willing to pay for products that solve their problems or enhance their lives, making UX design a key driver of customer acquisition and retention.

A well-executed UX strategy goes beyond meeting user needs; it delivers business value by creating a competitive edge. Products with superior UX stand out in crowded markets, reduce customer churn, and increase conversion rates. Additionally, great UX reduces support costs and minimises the need for extensive training or troubleshooting, all while boosting customer loyalty and long-term profitability. In essence, investing in UX means investing in sustainable business growth.